The Kashi REAL (Renew Eating and Living) Project™ Keeping real food in the minds and hands of communities throughout the country
The Junior League is proud to be a Kashi REAL Project™ partner and to help raise awareness, through our Kids in the Kitchen programs, of The Real Food Deficit (the gap between Kashi’s vision of healthy communities and reality). It’s a complex problem including everything from moms struggling to prepare healthier meals for their families to underserved neighborhoods that don’t have access to fresh produce to children and teens growing up without positive influences and nutrition education. Helping more people enjoy real food is the mission that inspired Kashi 25 years ago, and why they’re passionate about making an impact today. Read more about The REAL Project™ >
For the past two years, Kashi has been supporting Junior Leagues programs that meaningfully address the multi-faceted issue of healthy eating and nutrition among children, including Junior Leagues’ Kids in the Kitchen programs. At AJLI’s 2013 Annual Conference in Washington, D.C., Kashi’s Senior Brand Manager Joe Kramer made grants totaling $50,000 to 18 Leagues that demonstrated a commitment to fighting childhood obesity and teaching a healthy lifestyle to kids and their families.
REAL Project™ Partners
In an effort to acknowledge the great work its REAL Project™ partners are doing (see partners by clicking on link below), Kashi is featuring each organization on a different cereal box… so go to the nearest grocery store and check us out… the Junior Leagues’ Kids in the Kitchen spotlight is on the back panel of 6.4 million Cinnamon Harvest cereal boxes on shelves now!
Read more about the organizations that are a part of the Kashi REAL Project.