About Our Program

Purpose
The goal of the Junior Leagues' Kids in the Kitchen initiative, which is supported by The Association of Junior Leagues International Inc. and its member Leagues, is to empower youth to make healthy lifestyle choices and help reverse the growth of childhood obesity and its associated health issues.

Program Elements to Date
Inspired by the Junior League of Calgary's Junior Chefs program, the Junior Leagues' Kids in the Kitchen initiative began in 2006 with the goal of engaging kids in the preparation of healthy meals as a means to educate them and their parents regarding nutrition and healthy choices. Junior Leagues in more than 200 locations provide lessons and demonstrations related to preparation of healthy meals and snacks in partnership with local community organizations, chefs and nutritionists. The Association of Junior Leagues International provides guidelines and materials to support the success of these educational and motivational activities and supports the program with a website, www.kidsinthekitchen.org. The website includes bilingual recipes, tips on nutrition, fitness and healthy lifestyles as well as an interactive “Kids' Corner” with an online nutrition game provided by Kids in the Kitchen international sponsor, Cartoon Network.

League Participation
Over 200 Leagues in Canada, Mexico, the United Kingdom and the United States conducted the Junior Leagues' Kids in the Kitchen programs in their communities each year since the program's inception.

Educational Partners and Supporters

Cartoon Network's® “Get Animated”
http://www.getanimated.com/
American Dietetic Association (ADA)
http://www.eatright.org/
Batter Up Kids!
http://www.batterupkids.com/
Healthy Kids Challenge (HKC)
http://www.healthykidschallenge.com/
National Heart, Lung and Blood Institute's “We Can!”
http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/
School Nutrition Association
http://www.schoolnutrition.org/
Share Our Strength
http://www.strength.org/
Texas Dept of Agriculture's “Square Meals”
http://www.squaremeals.org/
United States Department of Agriculture (USDA)
http://www.usda.gov/
U.S. Centers for Disease Control
http://www.cdc.gov/
 

Outreach and Results
Since 2006,  several hundred million people have been reached with messages about the Kids in the Kitchen program and ways to fight the spread of childhood obesity through Public Service Announcements and media coverage. Volunteer national spokesperson, George Stella, former Food Network chef and author of Eating Stella Style, has appeared on numerous television programs.  League leaders and local spokespersons have also been featured on television and in print media. The Kids in the Kitchen website continues to attract thousands of unique visitors each month during the height of the media outreach in National Nutrition Month (March) and continues to reach visitors throughout the year.

Future Plans
The Junior Leagues, supported by EatingWell and its educational partners, are continuing this initiative into 2010.